![]() So it’s not even the broadcast advertising, it’s the online, digital advertising that needs to be curbed.’ĭarina Allen, the matriarch of the Irish culinary scene, has called the level of child obesity ‘terrifying’, after Safefood reported in 2020 that one in every five primary school-age children is overweight or obese. ‘Advertising works and food companies are advertising directly through Snapchat and Instagram to target underage kids. RELATED: New campaign reveals how much Irish families spend on treat foods Darina Allen (right), Irish chef, TV personality and founder of the Ballymaloe Cookery School in Shanagarry, County Cork, Ireland, making chutneys at the cookery school with Xanthe Clay, chef and food columnist for The Daily Telegraph. Professor Donal O’Shea, the HSE’s lead on obesity, told the Irish Daily Mail: ‘The food and drink industry is way ahead in terms of their marketing and promotion of these foods. New research from Safefood also found that almost 70% of people say fast food adverts appealing to adults should be regulated.Ī HSE expert has warned that purveyors of unhealthy foods are now using social media as a direct line to children to sell their products. Junk foods are not a necessary part of any diet.Four out of five people want junk food ads targeting children to be banned amid ‘terrifying’ levels of childhood obesity.Eating too much junk food is linked to serious health problems.vitamins, minerals and fibre) and high in kilojoules, saturated fat, added sugar and/or added salt. Junk food describes food and drinks low in nutrients (e.g. ![]()
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